Point of Purchase eMagazine From India

Point of Purchase eMagazine
Point-of-Purchase is a monthly English eMagazine from India which covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviors and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.